Unplain approached us to develop their go-to-market strategy and communications plan for their first-ever product launch. Positioned as a high-end yet approachable and authentic brand, Unplain targets millennial women aged 30+ who value clean, Korean skincare. The brand stands out by celebrating individuality and moving away from the perfectionism often promoted by other skincare brands—hence the name, Unplain.

Monecco helped Unplain launch with paid ads and email marketing, supporting their go-to-market strategy.