Lily Bean


Bring Peace to Parenthood

Photographer: Christopher Brown. Illustrators: Angelina Kovel, McKenna Sato.


Lily Bean emerged as a testament to a mother's boundless love and dedication to her twin children with autism. Entrusting us with the task of branding and launching Lily Bean comprehensively, the founder embarked on a mission to introduce premium pacifiers made entirely of food-grade silicone to the market.


It’s always a good sign when you make the client cry. And that’s just what we did. We crafted a brand including packaging design, e-commerce site, Amazon store, social media strategy and shot a campaign that exudes elevated femininity while retaining a sense of warmth to showcase not only Lily Bean's cutting-edge product innovation but also capture the emotional empathy that drives the company's mission. From the brand's color palette to its typography and imagery, every aspect of the design was carefully chosen to evoke a sense of safety, comfort, and care.

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